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July

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The Passing.

A Poem.

Special Features of Unusual Interest

The Neglected Psychology of the "Twilight Sleep"

A woman tells of her experience while taking the "Sleep" in Germany, and ap-
proaches this much-discussed subject from a new side.

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A well-written story based on facts that have a parallel in all too many sections of
the country today.

Togo Appeases Bill Collectors

The obedient Jap "gets" the right idea but the wrong man.

Mirandy on Votes for Women

"For de land's sake, woman, take whut you want, an' go way an' leave me in peace."

Mothers and Children

Leading Departments

Beginning a new department for mothers by a child-expert with a wide reputation
and a thorough knowledge of every phase of child-rearing.
Fashions-In Color. The Summer Girl of 1915 .
Keeping Fish Fit for Food

A warning word as to the nation's fish-supply: Dr. Wiley's Question-Box.
Three Meals a Day

Garnishings and Combinations of Meats and Vegetables; The Month's Eatables;
Menus for July: A Balanced Luncheon Menu: Tested and Approved Recipes: The
Every-Day Chemistry of Foods and Cookery, by Ida Cogswell Bailey-Allen.

Discoveries

Tested Helps for Housekeepers

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Special Features of Unusual Interest

The Neglected Psychology of the "Twilight Sleep"
A woman tells of her experience while taking the "Sleep" in Germany, and ap-
proaches this much-discussed subject from a new side.

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Stories in This Number

The second instalment of an unusually interesting serial, in which Barbara and Paul con-
tinue their marriage pact under very different, but equally auspicious circumstances.

Peggy-Mary's Paradox

The fifth complete Peggy-Mary story, in which this charming little fiction-lady Illustrated by
plans an entirely different kind of honeymoon.

Women Don't Understand Things

Another story about Limpy, the little boy with a crippled limb and a noble heart,

who is puzzled by certain feminine characteristics.

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OPEN

LETTER

ANOTHER RESPONSIBILITY

C

AN you GOOD HOUSEKEEPING mothers remember when little son or daughter came home from the first day at school? What a really big day that was! It was especially big because you felt for the first time strangely new responsibilities responsibilities that you welcomed, to be sure, yet with some fear and much anticipation. From that day on your "kiddie" was more and more to do his own thinking, and you realized as never before how vital was your part in the shaping of the path ahead.

While some of these responsibilities and the problems which they suggest seem intimate and close to your life, yet it is these very things that present themselves so vividly to us here in trying to make GOOD HOUSEKEEPING measure up to all we think it ought to be. And should this not be so?

Three years ago, after much thought and study, it was decided to open our pages to the carrying of school advertising. In doing this we felt a keen responsibility, for to recommend a school by allowing its advertising to appear in GOOD HOUSEKEEPING was not merely recommending a piece of merchandise, it was actually standing behind an institution involving possibly the most important years in the lives of your children.

It is perhaps unnecessary for me to give space here to outline the careful steps which are taken in accepting the advertisements of such schools, colleges and camps as you see presented in the advertising pages of the magazine, yet I do want to reprint a paragraph which you will find on page 42 of this issue, and in every issue where school advertising appears:

OOD HOUSEKEEPING MAGAZINE agrees to return to parents or guardor college advertised by it, if the institution proves to be not as represented.

Picture to yourself the character of the schools that can qualify under this guarantee. With this pic re in mind you will

realize, I hope, how school advertising forms still another link in the long chain of GOOD HOUSEKEEPING's service to you.

I always want to hear from you about anything and everything that pertains in the slightest to our advertising pages, and it will be particularly pleasing if you might tell me of some experience you have had with GOOD HOUSEKEEPING schools. It may be that your boy or girl has won distinction in some school made known to you through our service. Will you not tell me about such things as this? For our interest and responsibility do not end with the publication of the advertisement; it extends to every term and to every week of the school year.

As in the school pages, so in all other pages of GOOD HOUSEKEEPING, we are striving to the end that the printed word shall mean to you the bonded word. This is the meaning into which advertising must translate itself. Whether the advertisement involves the purchase of a kitchen range or a two years' course of instruction for your children, it matters not-the test for the right to national magazine publicity is the same.

Are there any of you who have not found it so?

OPEN LETTER

119 West 40th Street

New York City

Advertising Manager

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