The Race Card: Campaign Strategy, Implicit Messages, and the Norm of EqualityPrinceton University Press, 9 апр. 2001 г. - Всего страниц: 307 Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. |
Содержание
A Theory of Racial Appeals | 3 |
President by Race 19441996 | 16 |
The Norm of Racial Inequality Electoral Strategy | 28 |
Gubernatorial Campaign of 1866 | 42 |
State | 55 |
The Norm of Racial Equality Electoral Strategy | 67 |
The Political Psychology of Implicit Communication | 111 |
Crafting Conveying and Challenging | 134 |
The Impact of Implicit Messages | 169 |
Campaign by Voters Partisanship | 176 |
Policies by Message | 202 |
The Norms Experiment | 209 |
Gender | 239 |
Political Communication and Equality | 268 |
277 | |
299 | |
Другие издания - Просмотреть все
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2017 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Недоступно для просмотра - 2001 |