Content Strategy for the Web

الغلاف الأمامي
New Riders, 28‏/02‏/2012 - 224 من الصفحات

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
 

الصفحات المحددة

المحتوى

The Rapid Rise of Content Strategy at Facebook
REALITY
DISCOVERY
AUDIT
ANALYSIS
PEOPLE
SUCCESS
STRATEGY
HERO
About the authors
حقوق النشر

طبعات أخرى - عرض جميع المقتطفات

Content Strategy for the Web
<span dir=ltr>Kristina Halvorson</span>‏,<span dir=ltr>Melissa Rach</span>‏
لا تتوفر معاينة - 2012

عبارات ومصطلحات مألوفة

alignment analysis analytics AwesomeCo blog Brain Traffic brand budget channels Chapter clients Colleen Jones communicate competitors content creators content management content management system content needs content processes content quality content requirements content strategy core strategy creating content curator customers decisions defining document editorial calendar example Facebook focus formats goals going Here’s identify impact factors important information architecture keep keywords lifecycle look MailChimp marketing metadata navigation organization page table piece of content planning primary message prioritize published questions roles search engine optimization search engines social media source content specific spreadsheet stakeholders strategist structure style guide sure tactics talk target audiences there's things topic map topics understand updates usability testing user experience user needs user research user-generated content voice and tone what's workflow and governance writing you’re YouTube

نبذة عن المؤلف (2012)

معلومات المراجع

العنوانContent Strategy for the Web
Voices That Matter
المؤلفونKristina Halvorson, Melissa Rach
الإصدار2
الناشرNew Riders, 2012
رقم ISBN (الرقم الدولي المعياري للكتاب)0132883244, 9780132883245
عدد الصفحات224 من الصفحات
  
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