Campaign planningHarper & Brothers, 1942 |
Содержание
WHAT IS MODERN ABOUT ADVERTISING? | 1 |
of the Evidence Classification of Data Interpretation | 10 |
ESTABLISHING SPECIFIC OBJECTIVES | 26 |
Авторские права | |
Не показаны другие разделы: 11
Часто встречающиеся слова и выражения
ability adver advertiser's advertising idea analysis answer aspects average basic benefits better Birds Eye Spinach box of Birds bread captions character color competitive competitors creative thinking desire devices editorial effective electric elements emotional appeal engineering factors facts floating format Frigidaire function headline hypothesis illustration imagination important indicative evidence interest interviewed Ivory Flakes Ivory Soap John Caples layout Lincoln-Zephyr logic Macy's magazine material means ment mental merely method methodology mind mood Mortimer Adler newspaper objective observation Ohrbach's phrase picture picture-and-caption planner Plymouth primary problem Procter & Gamble purchase reader reader-traffic readership data refrigerator response sales idea Sanitone Saturday Evening Post selection space specific style suggest Swan Soap symbol taste techniques text-reading tion tisement tising Typography uncon vertising vitamins VITAmized COOKing Westinghouse Ranges women