Campaign planningHarper & Brothers, 1942 |
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Стр. 46
... interviewing himself ( he should always do some of it ) , he should insist upon a voice in the selection of interviewers and the questions they are to ask . The interviewing questions are just as important as the people who ask them ...
... interviewing himself ( he should always do some of it ) , he should insist upon a voice in the selection of interviewers and the questions they are to ask . The interviewing questions are just as important as the people who ask them ...
Стр. 134
... interviewed ) Bran Strips Bran Formals Men 21.0 .6 Women 24.0 2.0 NOTE : In interpreting these figures , it should be remembered that the bran strips were done by famous - name artists , a factor which has an impor- tant bearing upon ...
... interviewed ) Bran Strips Bran Formals Men 21.0 .6 Women 24.0 2.0 NOTE : In interpreting these figures , it should be remembered that the bran strips were done by famous - name artists , a factor which has an impor- tant bearing upon ...
Стр. 148
... right end of bars indi- cate % of readers interviewed who saw anything on the type of page referred to . Used by permission of M. Harper and Advertising & Selling . 1 attention commensurate with the reader - traffic on the page.
... right end of bars indi- cate % of readers interviewed who saw anything on the type of page referred to . Used by permission of M. Harper and Advertising & Selling . 1 attention commensurate with the reader - traffic on the page.
Содержание
WHAT IS MODERN ABOUT ADVERTISING? | 1 |
of the Evidence Classification of Data Interpretation | 10 |
ESTABLISHING SPECIFIC OBJECTIVES | 26 |
Авторские права | |
Не показаны другие разделы: 11
Часто встречающиеся слова и выражения
ability adver advertiser's advertising idea analysis answer aspects average basic benefits better Birds Eye Spinach box of Birds bread captions character color competitive competitors creative thinking desire devices editorial effective electric elements emotional appeal engineering factors facts floating format Frigidaire function headline hypothesis illustration imagination important indicative evidence interest interviewed Ivory Flakes Ivory Soap John Caples layout Lincoln-Zephyr logic Macy's magazine material means ment mental merely method methodology mind mood Mortimer Adler newspaper objective observation Ohrbach's phrase picture picture-and-caption planner Plymouth primary problem Procter & Gamble purchase reader reader-traffic readership data refrigerator response sales idea Sanitone Saturday Evening Post selection space specific style suggest Swan Soap symbol taste techniques text-reading tion tisement tising Typography uncon vertising vitamins VITAmized COOKing Westinghouse Ranges women