Campaign planningHarper & Brothers, 1942 |
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Стр. 160
... logic , ingenuity , and imagina- tion - require individual attention as an introduction to the discussion of creative thinking . The completely equipped planner will use all four , with a perfect sense of their individual and relative ...
... logic , ingenuity , and imagina- tion - require individual attention as an introduction to the discussion of creative thinking . The completely equipped planner will use all four , with a perfect sense of their individual and relative ...
Стр. 163
... LOGIC Logic , if happily married to common sense and 163 THE FOUR SOURCES OF ADVERTISING IDEAS.
... LOGIC Logic , if happily married to common sense and 163 THE FOUR SOURCES OF ADVERTISING IDEAS.
Стр. 169
... logic is that women are interested in keeping their garments dainty to insure against " of- fense " ; Ivory reasons that women are interested in pro- tecting their garments against wear , thus saving money . Both are logically sound and ...
... logic is that women are interested in keeping their garments dainty to insure against " of- fense " ; Ivory reasons that women are interested in pro- tecting their garments against wear , thus saving money . Both are logically sound and ...
Содержание
WHAT IS MODERN ABOUT ADVERTISING? | 1 |
of the Evidence Classification of Data Interpretation | 10 |
ESTABLISHING SPECIFIC OBJECTIVES | 26 |
Авторские права | |
Не показаны другие разделы: 11
Часто встречающиеся слова и выражения
ability adver advertiser's advertising idea analysis answer aspects average basic benefits better Birds Eye Spinach box of Birds bread captions character color competitive competitors creative thinking desire devices editorial effective electric elements emotional appeal engineering factors facts floating format Frigidaire function headline hypothesis illustration imagination important indicative evidence interest interviewed Ivory Flakes Ivory Soap John Caples layout Lincoln-Zephyr logic Macy's magazine material means ment mental merely method methodology mind mood Mortimer Adler newspaper objective observation Ohrbach's phrase picture picture-and-caption planner Plymouth primary problem Procter & Gamble purchase reader reader-traffic readership data refrigerator response sales idea Sanitone Saturday Evening Post selection space specific style suggest Swan Soap symbol taste techniques text-reading tion tisement tising Typography uncon vertising vitamins VITAmized COOKing Westinghouse Ranges women