Campaign planningHarper & Brothers, 1942 |
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Стр. viii
... VERTISING Three Basic Principles ; Types of Papers ; Position and Reader- traffic ; Formats and Appeals ; Special Functions of Newspaper Advertising ; Indicative Readership Evidence ; Making an Ele- ment Inventory for a Newspaper ...
... VERTISING Three Basic Principles ; Types of Papers ; Position and Reader- traffic ; Formats and Appeals ; Special Functions of Newspaper Advertising ; Indicative Readership Evidence ; Making an Ele- ment Inventory for a Newspaper ...
Стр. 5
... vertising research have been born largely of failure to real- ize that advertising is not , and never can be , an exact sci- ence . We shall never have a set of formulas from which we can extract a " sure - fire answer " to any specific ...
... vertising research have been born largely of failure to real- ize that advertising is not , and never can be , an exact sci- ence . We shall never have a set of formulas from which we can extract a " sure - fire answer " to any specific ...
Стр. 52
... vertising campaigns are available , at a price , from L. M. Clark , Inc. , and Daniel Starch . A helpful adjunct to the planner's materials is a master sheet on which all important competitive data are classified for quick reference ...
... vertising campaigns are available , at a price , from L. M. Clark , Inc. , and Daniel Starch . A helpful adjunct to the planner's materials is a master sheet on which all important competitive data are classified for quick reference ...
Содержание
WHAT IS MODERN ABOUT ADVERTISING? | 1 |
of the Evidence Classification of Data Interpretation | 10 |
ESTABLISHING SPECIFIC OBJECTIVES | 26 |
Авторские права | |
Не показаны другие разделы: 11
Часто встречающиеся слова и выражения
ability adver advertiser's advertising idea analysis answer aspects average basic benefits better Birds Eye Spinach box of Birds bread captions character color competitive competitors creative thinking desire devices editorial effective electric elements emotional appeal engineering factors facts floating format Frigidaire function headline hypothesis illustration imagination important indicative evidence interest interviewed Ivory Flakes Ivory Soap John Caples layout Lincoln-Zephyr logic Macy's magazine material means ment mental merely method methodology mind mood Mortimer Adler newspaper objective observation Ohrbach's phrase picture picture-and-caption planner Plymouth primary problem Procter & Gamble purchase reader reader-traffic readership data refrigerator response sales idea Sanitone Saturday Evening Post selection space specific style suggest Swan Soap symbol taste techniques text-reading tion tisement tising Typography uncon vertising vitamins VITAmized COOKing Westinghouse Ranges women