Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern AmericaSUNY Press, 16 авг. 2001 г. - Всего страниц: 301 Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism s pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan s association with Nike) largely responsible for Jordan s aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan s identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters. |
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Стр. vi
... Jackson , Zbigniew Mazur 8 Michael Jordan , Sneaker Commercials , and Canadian Youth Cultures Brian Wilson , Robert Sparks part V Jordan and Critical Pedagogy 9 Be Like Mike ?: Michael Jordan and the Pedagogy of Desire Michael Eric ...
... Jackson , Zbigniew Mazur 8 Michael Jordan , Sneaker Commercials , and Canadian Youth Cultures Brian Wilson , Robert Sparks part V Jordan and Critical Pedagogy 9 Be Like Mike ?: Michael Jordan and the Pedagogy of Desire Michael Eric ...
Стр. xvii
... Jackson , and Mazur engage Jordan as one of the coterie of American cultural exports to the rest of the world , whose presence neces- sarily contributes to the reconstitution of local understandings , identities , and experiences . In ...
... Jackson , and Mazur engage Jordan as one of the coterie of American cultural exports to the rest of the world , whose presence neces- sarily contributes to the reconstitution of local understandings , identities , and experiences . In ...
Стр. 5
... Jackson , spiritual adviser , Chief Sitting Bull from South Dakota . A supporting cast of journeymen , except for Scottie and Dennis and Phil . The ordinariness of these niche players served to define MJ's specialness , his brilliance ...
... Jackson , spiritual adviser , Chief Sitting Bull from South Dakota . A supporting cast of journeymen , except for Scottie and Dennis and Phil . The ordinariness of these niche players served to define MJ's specialness , his brilliance ...
Стр. 17
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Стр. 23
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Содержание
Representing Michael | 7 |
Michael Jordan and His Uniform Number | 19 |
The Sports Spectacle Michael Jordan and Nike Unholy Alliance? | 41 |
Nikes AmericaAmericas Michael Jordan | 69 |
The Facts of Michael Jordans Blackness Excavating a Floating Racial Signifier | 111 |
Safe Sex Symbol? Michael Jordan and the Politics of Representation | 157 |
The Global Jordanscape | 181 |
Michael Jordan Sneaker Commercials and Canadian Youth Cultures | 221 |
Be Like Mike? Michael Jordan and the Pedagogy of Desire | 263 |
Just Do It What Michael Jordan Has to Teach Us | 273 |
281 | |
285 | |
Другие издания - Просмотреть все
Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America David L. Andrews Ограниченный просмотр - 2001 |
Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America David L. Andrews Ограниченный просмотр - 2001 |
Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America David L. Andrews Ограниченный просмотр - 2001 |
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