The Race Card: Campaign Strategy, Implicit Messages, and the Norm of EqualityPrinceton University Press, 9 окт. 2017 г. - Всего страниц: 328 Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. |
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... elites communicate with voters when electoral imperatives dictate a message that is unacceptable according to the norm. The book became my attempt to understand why elites sometimes guard their message, conveying meaning in an ambiguous ...
... elite and media discourse I analyze is quite varied as well, ranging over time, office, and region. I also ventured beyond ... elites, works precisely because it brings race to mind rather than allowing it to remain hidden. An antiracist ...
... elites bring the racial meaning of the appeal to voters' attention—it appears to violate the norm of racial equality. It then loses its ability to prime white voters' racial predispositions. As a consequence, voters not only become more ...
... elites might try to communicate indirectly rather than directly. Are the sender and receiver aware of the full meaning of an implicit message? Does the receiver know which of her own predispositions is activated by the message? These ...
... elites who have signaled a commitment to the norm. Voters learn about the new norm from cultural elites and socialization agents in a gradual process of cultural and social diffusion, with successive generations internalizing the norm ...
Содержание
THE IMPACT OF IMPLICIT RACIAL APPEALS | 109 |
IMPLICATIONS OF IMPLICIT RACIAL APPEALS | 237 |
References | 277 |
Index | 299 |
Другие издания - Просмотреть все
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Недоступно для просмотра - 2001 |