The Race Card: Campaign Strategy, Implicit Messages, and the Norm of EqualityPrinceton University Press, 9 окт. 2017 г. - Всего страниц: 328 Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. |
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... perceived threat from African Americans. Implicit racial appeals discuss a nonracial matter and avoid a direct ... perceive their world. Communication research has long argued that television is a unique (and highly influential) medium ...
... perceived or to perceive themselves as racist. The norm of racial equality has become descriptive and injunctive, endorsed by nearly every American. For most white Americans, it is a personal norm as. 5 This terminology is usefully laid ...
... perceived as having violated the norm of racial equality. It is likely to be perceived not as a statement that derogates blacks or suggests a threat from blacks, but rather as a message that includes race only incidentally and neutrally ...
... perceived by most voters as racial. WHAT WE KNOW—AND DON'T KNOW—OF IMPLICIT APPEALS It seems, then, that knowledge of implicit appeals is important to our understanding of race, elections, and political communication. However, we know ...
... perceived as the current unfortunate characteristics of blacks, but did not dislike blacks as a general matter (Jackman 1994). Those who wished not to eliminate but to reform slavery, for example, argued that slaves needed and deserved ...
Содержание
THE IMPACT OF IMPLICIT RACIAL APPEALS | 109 |
IMPLICATIONS OF IMPLICIT RACIAL APPEALS | 237 |
References | 277 |
Index | 299 |
Другие издания - Просмотреть все
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Недоступно для просмотра - 2001 |