The Race Card: Campaign Strategy, Implicit Messages, and the Norm of EqualityPrinceton University Press, 9 окт. 2017 г. - Всего страниц: 328 Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. |
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Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg. A. Theory. of. Racial. Appeals. AMERICANS ... rape white women. From the moment Jackson made his charge, race pervaded media coverage of the Horton story and of ...
... violate the norm of racial equality. It then loses its ability to prime white voters' racial predispositions. As a consequence, voters not only become more disaffected with the candidate, but also prevent their negative racial ...
... violating the norm of racial equality, and (2) they face incentives to mobilize racially resentful white voters. White voters respond to implicitly racial messages when two contradictory conditions hold: (1) they wish to adhere to the norm ...
... violates the norm, and their awareness that their response to the message violates the norm, varies. This variation explains why the same voters respond to the message when it is hidden but repudiate it when it is obvious. The history ...
... violate the norm of racial equality by submerging it in nonracial content. In an implicit racial appeal, the racial message appears to be so coincidental and peripheral that many of its recipients are not aware that it is there ...
Содержание
THE IMPACT OF IMPLICIT RACIAL APPEALS | 109 |
IMPLICATIONS OF IMPLICIT RACIAL APPEALS | 237 |
References | 277 |
Index | 299 |
Другие издания - Просмотреть все
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Ограниченный просмотр - 2001 |
The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality Tali Mendelberg Недоступно для просмотра - 2001 |