The race card campaign strategy, implicit messages, and the norm of equality
Examines how and when politicians play the race card and then manage to plausibly deny doing so. This book analyzes the causes, dynamics, and consequences of racially loaded political communication.
Print Book, English, [2001]
Princeton University Press, Princeton, [2001]
XV, 307 p. ill. 24 cm
9780691070711, 0691070717
1088171622
List of Illustrations vii List of Tables ix Preface xi PART ONE: THE ORIGIN OF IMPLICIT RACIAL APPEALS 1 Chapter 1. A Theory of Racial Appeals 3 Chapter 2. The Norm of Racial Inequality Electoral Strategy and Explicit Appeals 28 Chapter 3. The Norm of Racial Equality Electoral Strategy and Implicit Appeals 67 PART TWO: THE IMPACT OF IMPLICIT RACIAL APPEALS 109 Chapter 4. The Political Psychology of Implicit Communication 111 Chapter 5. Crafting Conveying and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage 134 Chapter 6. The Impact of Implicit Messages 169 Chapter 7. Implicit Explicit and Counter-Stereotypical Messages: The Welfare Experiment 191 Chapter 8. Psychological Mechanisms: The Norms Experiment 209 PART THREE: IMPLICATIONS OF IMPLICIT RACIAL APPEALS 237 Chapter 9. Implicit Communication beyond Race: Gender Sexual Orientation and Ethnicity 239 Chapter 10. Political Communication and Equality 268 References 277 Index 299